The Hero Trade #1

Was sent to retailers anonymously with the note, "Dear comic shop. I am sending you one copy of my first self published comic. The Hero Trade #1, free of charge. Please don't throw it away. I'd love it if you could put it on your shelf and sell it. If you would like to order more, please email us directly at theherotrade@gmail.com and include your store name/shipping address. Copies are $3 each (shipping included). Just let us know how many you'd like to order by no later than 9/13/20. Thank you in advance for your support." Bad Idea didn't reveal the book was from them until 9/16/2020.